Challenge

Our entertainment client wanted to understand the critical trends and shifts shaping the future of content discovery to inform their overall strategic planning and product- and feature-level decisions for a new Web 3 product.

Outcomes

A detailed foresight report, AI-powered signals repository, and internal and external workshops to turn findings into concrete product decisions and concept ideas for future use.

Role

I led strategy and research, with support from a UX Researcher and Chief Strategy Officer.

Process

I collected signals across STEEPV categories and developed an AI-powered database in Notion, which pulled keywords and quantitative data to assist with analysis and writing across categories. This approach enabled us to build a base of understanding we could refer back to on future projects, jumpstarting the process across other categories and emerging technologies we work with.

Concept Development

I used initial findings and categories to develop an internal workshop with our team to develop concepts, features, and experiences as product concepts we’d bring to the client in a workshop.

Output

A foresight report outlining a landscape and historical overview; five key areas to consider with supporting evidence; recommendations across strategy, content, and features.

Turning Insights into Visions

We also outlined thought-starter recommendations and developed future concepts to bring the recommendations and ideas to life.

Internal and External Workshops

I developed a two-hour workshop to lead at Soho House, giving creators and other future-curious folks a chance to learn about the future, talk about their concerns and interests, and imagine content experience concepts that reflected their visions, values, and hopes.