About
I’m a multidisciplinary strategist, designer, and researcher with a background spanning product design and development, cultural strategy, and communications. I’ve spent over ten years working with companies and organizations across various industries and sizes on projects ranging from generative research to end-to-end product design. My experience includes emerging technology, responsible innovation, AI, AR/VR/MR, Web 3, cultural strategy, youth & Gen Z, SaaS, healthcare, education, climate, entertainment, equity, fintech, retail, marketing, experiential design, and events.
Most recently, I’ve worked in design strategy and research for clients – including Omidyar Network, Meta, and Gates Ventures – focused on responsible innovation, emerging technologies, systems change, equity, and cultural strategy. While at PK (now Concentrix), I led projects in product design, design strategy, and research; managed design teams and cross-functional collaboration; co-led our Innovation Studio; and co-founded our Design Research Operations community of practice. As a freelancer, I’ve developed products and led research for startups and enterprise companies, created digital and experiential marketing campaigns and events for clients at Fast Company, and worked in communication and social media for the ASPCA.
I’ve held leadership and volunteer positions with the Design Futures Initiative, AIGA Seattle, and IXDA Seattle and was the co-host and production manager for z\topia, a futures design podcast. I'm also a former competitive track cyclist who co-founded New York's first women’s & non-binary fixed-gear racing team. I currently manage the creative direction, media, community events, and logistics for an international women’s crit racing team.
Select Clients
Tech, SaaS, Consumer
Meta
Microsoft
Gates Ventures
NBC Universal
Tableau
Google
Adobe
Skechers
AARP
Social Impact & Healthcare
Omidyar Network
The Gates Foundation
Kaiser Permanente
PacificSource
Eli Lilly
Petco
Volunteer
z/topia
Podcast Production Manager & Co-Host, Social Media Design & Communication
2020 – 2022
The Shadow CC
Team Co-Director for an international women’s bike racing team
Logistics, design, social media
2018 – Present
Formula Femme
Co-Director and Co-Founder of women, trans, and non-binary fixed-gear bike racing team
2016 – 2018
Pretty Damned Fast
Editor and writer for a women’s cycling magazine
2016 – 2020
Design Futures Initiative
Board Member, Community Lead
2022 – Present
Seattle Chapter Co-Founder & Organizer
2019 – 2022
DFI Youth Initiative Volunteer
2020 – 2021
AIGA Seattle
Changemakers Program
2020
AIGA Link Youth Arts Program
2019 – 2022
IXDA Seattle
Mentorship Director
2019 – 2021
Skills & Training
Skills
UX & Product Strategy
Qualitative Research
User Research & Testing
Design Fiction & Speculative Design
Mixed Methods Study Design
Concept Development
Participatory Design
Ethnography
Service Design
Behavior Change Design
Systems Thinking
Ecosystem & Journey Mapping
Prototyping
Scenario Planning
Roadmapping
Workshops (virtual, in-person, and hybrid)
Continuing Education & Training
Responsible Tech Design Intensive / Gray Area Foundation
Human-Centered Design Masterclass / HmntyCntrd. Trauma-informed, equity-centered approaches to UX research & design.
Listening Deeply & Qualitative Data Synthesis / Indi Young. Bias reduction in research
Decolonial Sustainability / POSSIBLE FUTURES
Equity-Centered Design / Creative Reaction Lab
Futures Studies & Speculative Design / Parsons
AI for Designers / Design Dept
Design Leadership / Design Dept
Web 3 & Crypto / SheFi
Favorite Resources
Orchestrating Experiences: Collaborative Design for Complexity
Engaged: Designing for Behavior Change
Lara Hogan on mentorship and management
Creative Reaction Lab’s equity-centered design framework and workshops
HmntyCntrd’s practical ethics
Design Justice Network’s principles